Below is a statement that describes the STP of Nike. As part of this activity you are to research another case and compare their approaches.
“For athletes in need of high-quality, fashionable athletic wear, Nike provides customers with top-performing sports apparel and shoes made of the highest quality materials. Its products are the most advanced in the athletic apparel industry because of Nike’s commitment to innovation and investment in the latest technologies.”
Your Task
1. First, from the statement above identity:
2. Who are Nike’s customers?
3. What are the needs that Nike’s products or services fulfill?
4. Why is this product/service the best option to satisfy the needs of the referred customers (relative to the competition or a substitute)?
5. Second, using online search engines, research one of Nike’s competitors e.g., Adidas or Under Armour, and identify the same details as outlined above.
6. Compare the two, assess, and propose the following:
7. Argue which company has the better approach and brainstorm any changes or suggestions for either company to improve.
8. Evaluate if Nike is still best placed to satisfy the needs of the referred customers relative to the identified competition.
9. Your post should be up to 300 words