- The company’s overall strategy, its strategic direction, leadership, main problems, and challenges: In this
section, you should explain what the company’s overall generic corporate, business, and functional strategies
(where appropriate) are and explain the company’s overall strategic direction and leadership. Here you should
also discuss and evaluate strategic problems and challenges that the company currently faces or may face in
the future. - Analysis of the general environment: In this section, you should clearly present your PESTE analysis’
findings. In other words, you should be able to explain and evaluate how developments in the general
environment may now and in the future influence the company. In this section, you should be able to list and
discuss the main opportunities and threats to this company.
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