The Final Project requires the student to find a current case of an organization/brand/company who is either (a) engaging in a positive social responsibility campaign or (b) acting in a manner that is ethically questionable. The paper should include the following:
Introduce the organization
Outline the the issues involved in the case
Document the Strategic Communication Tactics used in the case.
Offer perspective on the behaviors in the case and its effect on stakeholders and society in general.
Provide a conclusion