Internal environment analysis
D2-4 Prepare the value chain analysis and highlight the main activities in the company. Connect these
activities with point D2-5 in a meaningful and substantiated way.
D2-5 Assess the core competencies of selected company by using the Table 3.4 as a guide. These
competencies may be the result of key activities identified through value chain analysis in D2-4.
Please note that you need to identify up to five core competencies and argue about each.
D2-6 Based on identified key value chain activities and core competences, identify on what basis the
selected company achieves its sustainable competitive advantage and compare it with two main
competitors in the industry.