Strategic Management: Domino’s Pizza.

Study on Domino’s Pizza.
When answering the case questions below only use information on Domino’s Pizza
contained in the case study. Your marks will be heavily penalised if you use information
on the company from alternative sources as it is your assessment of the case information provide which is being assessed.
Questions
1. Drawing on your knowledge of the PESTEL model, analyse the external environment facing Domino’s Pizza and identify the key external factors which impact on the company.
2. Use the Porter’s five forces framework, analyse the industry and determine the
attractiveness of the pizza industry in which Domino’s Pizza is competing. Support your
analysis with evidence from the case study.
3. Conduct a value chain analysis to determine Domino’s organisational capabilities and use this analysis to identify the core competencies that can build or sustain its competitive
advantage.
4. Using the Ansoff’s product & market matrix, analyse the direction of growth that
Domino’s Pizza has undertaken to grow their business. Provide recommendations for
future growth.