For this assignment, create and apply a strategic plan to a small business. First, choose a small business
or idea for a small business. This business could be one you are considering starting or the business of
someone you know. Then write a strategic plan for this business. Describe the products, services, internal environment, external environment, competitors, regulatory framework, etc. Describe the strategic management
process and
strategy that will aid in making this business successful. Be specific with details on your reasoning and
use
examples. Conclude your strategic plan with how you would use the SWOT matrix.I have the following
introduction and would like to build on it:In the current financial climate, many businesses have or are
suffering
due to the impacts of the Covid-19 pandemic. Still, within recession comes new opportunities to provide
consumers with a product they need. Even more so now than ever, American citizens are concerned
about the
cleanliness and sanitation of where they work, live, and shop. With this concept in mind, it creates a high
need for cleaning services companies more than ever. In Southern California, even before the Corona Virus Pandemic, there already existed a highly untapped market for cleaning services. In the San Diego area alone, there are around 100,000 active duty military members and their families. With military members continually moving to and from duty stations, there is an ever-constant process of preparing a home for departure check
out cleanliness inspections. The most precious commodity in this world is time, and the last thing military
members and their families need to worry about are spending time cleaning their homes. With the need for
cleaning services during the moving season and in a conscious sanitation era, Good Work Cleaning Co.
can provide those services. Through intensive market analysis and strategic planning, Good Work Cleaning Co. will give a veteran-owned business service to the military and civilian families of the San Diego Metro area