were asked to design an appropriate communication method to find out students’ feelings and opinions about the various food services available on campus.
What degree of structure would be appropriate? Justify your choice.
What degree of disguise would be appropriate? Justify your choice.
What method of administration would be appropriate? Justify your choice.
& b. The structured undisguised questionnaire is suggested for the following reasons:
Because food service available on campus is an issue that students probably hold a clear opinion about
Ease of administration, tabulation, and analysis
Reliability of responses
In order to decrease the loss of validity, it might be useful to include a “no opinion” category for the fixed alternatives and to include some open-ended questions to allow for discussion
Chapter 6 Brown/Suter MR2