• Watch top 3 super bowl commercials • Identify the product • State the life cycle of the product • How is the product positioned? • Rank commercial on benefit identification 1-5 • Rank product attribute identification 1-5 • Rank creativity 1-5 • Rank the overall marketing value of the commercial 1-5 • Does the product or service fit a want or a need? • Would you buy this product? Why/why not? • What is your personal favorite commercial? Why