- Do a SWOT analysis on the MUVI Cinema
- Identify the 4P’s of MUVI Cinema
- Identify one differentiating factor between MUVI Brand and VOX Cinema
- MUVI Team would like to add a new value proposition to their current one, by positioning themselves as a destination
of edutainment for children aged 7-12. Recommend change(s) and/or additions to the 4Ps of MUVI that would deliver a
new value proposition to its consumers.
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