1. Discuss which strategic market assumptions and decisions led to Boo.com’s inevitable failure? 2. Compare and contrast the marketing strategy of Boo.com with successful online travel […]
Digital Business
DIGITAL BUSINESS
Explore the extent to which the digital economy has impacted the activities and working practices of an organization of your choice
Digital Business
Please read the Case-study Document (The Hunger Games: Catching Fire Using Digital and Social Media for Brand Storytelling) and answer ONLY five out of the following six case-study questions. According […]