According to David P. Baron’s article, “Integrated Strategy: Market and Non-market Components,” the non-market environment is characterized by four “I”s. What are these four “I”s? What is Michael E. Porter’s […]
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According to David P. Baron’s article, “Integrated Strategy: Market and Non-market Components,” the non-market environment is characterized by four “I”s. What are these four “I”s? What is Michael E. Porter’s […]