Explain the different marketing decisions, i.e. product and brand, pricing, promotion and distribution (place) andunderstand how they are interlinked, describe the marketing research process, and develop an awareness ofconsumer behavior.
Explain the different marketing decisions, i.e. product and brand, pricing, promotion and distribution (place) andunderstand how they are interlinked, describe the marketing research process, and develop an awareness ofconsumer behavior.