Investigate the impact of using Facebook and Instagram for marketing on the performance of The Crowne Plaza in Geneva, Switzerland. 1)Critically review the literature on social media marketing to develop […]

A case study of The Crowne Plaza, Geneva Aim: To investigate the impact of using Facebook and Instagram for marketing on the performance of The Crowne Plaza in Geneva, Switzerland. […]

1)Critically review the literature on social media marketing to develop a framework to evaluate the hotel practices. 2) To evaluate the impact of the Hotel marketing initiatives through an analysis […]