Kim and Mauborgne(2004) recommend creating blue oceans—uncontested market spaces where the competition is irrelevant by inventing and capturing new demand, and offering customers a leap in value while also streamlining […]
Kim and Mauborgne(2004) recommend creating blue oceans—uncontested market spaces where the competition is irrelevant by inventing and capturing new demand, and offering customers a leap in value while also streamlining […]