You work for an Apple competitor and your company is planning to market a new product that will directly compete with the Apple Watch. Visit the Apple Watch website. Identify and evaluate the way they market their product to at least two different audiences. Write a 500- to 800-word memo to your boss, Jennifer Smith, presenting your findings. What techniques for appealing to the needs and interests of its audience does the Apple Watch site demonstrate? Discuss the organization and design of the site, its use of graphics, and its writing style.
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