The advantage of magazine advertising to businesses

What is the advantage of magazine advertising to businesses that sell to other businesses?
Why do retailers advertise so heavily in local newspapers?
How can advertisers improve the selectivity of their newspaper ads?
Chapter 13
What steps can advertisers take to overcome zipping and zapping?
Why has advertising on network TV become less desirable in recent years?
In what ways is cable TV’s selectivity a strength? A drawback?
How can TV be best used in an integrated marketing communications program?
How can radio be best used in an IMC program?
What is the format of the radio station you listen to most? How would you describe the demographics of its target audience?
Chapter 14
Which companies on the internet receive the greatest amount of advertising revenue? Why?
What are the different ways of advertising online?
What are the different ways web publishers charge for advertising?
How would you describe the advantages the internet offers advertisers over traditional media?
What do best practices suggest that advertisers first do before engaging in social media?