Apply Kapferer’s brand identity prism to your selected luxury brand as well as to two other luxury brands in that sector. Create separate posters to explain each brand’s unique identity/universe.
Brands Chosen
- Mercedes
- Rolly Royce
Comments from Customer
This is the name of the book the professor is using:
The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands (2nd Edition) . Please go through chapters 1 -6 to find the correct information on what is brand prism on how to apply it to the brands mentioned in the instructions provided.