Research on a firm in the automotive industry like before and how it enters a developing economy such as China or India or Brazil and cooperates with one or more third-party complementary. You must include at least
one complement or originated from the developing economy. Depends on the research, you don’t need to stick
to BMW this time.
key concept: complementary value chain analysis, value creation, Vireo Model, competitive analysis,
coopetition, two sided platform, Digital Market, Platform Strategy, Two-sided Market, Multisided
Platform, Ecosystem strategy, Globalization, Global Strategy. See attached materials for more details.
There’s a need to apply the concepts from course materials rather than just mention it.