What is the Carnegie Corporation, and why did it create its “Commission on Educational Television”? What kinds of people served on the commission? (see pp. 17-18)
In its groundbreaking report titled “Public Television: A Program for Action,” the commission called for the creation of public television, and not instructional television. Explain how they saw the difference. (see pp. 19-20)
The commission called for the creation of a “Corporation for Public Broadcasting.” Name and explain three things they suggested this “CPB” would do. (see pp. 24-25)
After considering several different possible funding mechanisms, how did the commission formally suggest that public broadcasting be paid for? (see p. 25)
Following the Carnegie Commission’s report, the U.S. Congress began debating, and then eventually passed federal legislation creating public media in the United States. What was the name of the legislation? What year was it passed? What U.S. president signed it into law? (see pp. 26-29)
2. Read the 2019 Pew Research Center Public Broadcasting Fact Sheet. The fact sheet is a snapshot of the current public broadcasting landscape with regards to audience and broadcasting reach, economics, and investments in newsroom programming and production.
You can find the reading https://www.pewresearch.org/journalism/fact-sheet/…
After you complete the reading, submit a paper than answers the following questions:
1 – Since 2009, local public radio station revenue has increased. To what do you attribute that to?
2 – Looking at the trends lines in audience growth, how would you characterize the growth of the audience in public broadcasting? Is it increasing? Decreasing? Or is it remaining stable?
3 – PBS NewsHour viewership declined from 2017 to 2018, Why do you think the PBS NewsHour had less viewers.