The concept of Segmentation, Targeting & Positioning (STP).

“….positioning and segmentation are distinct parts of the [marketing] strategy and provide us with some extremely powerful tools; but ultimately they are linked by the central issue of focusing on satisfying customer’s needs in ways that are superior to competitors” (Hooley et al, 2012 p183)*. * Hooley et al (2012) Marketing Strategy & Competitive Positioning. 5th ed. Harlow Pearson. By reference to academic literature, explore, evaluate, and critique, the concept of Segmentation, Targeting & Positioning (STP). Use appropriate examples (plural) from different industries (plural) to exemplify how organisations (plural) have applied STP, to demonstrate your learning and application of this topic.