The article is “The Globalization of Markets: Theodore Levitt” article. The following is its link:
(https://hbr.org/1983/05/the-globalization-of-markets).
This is what you need to do:
- Read the article carefully.
- Summarize the article in about two to three pages.
- Search the literature for those authors who were supporting Levitt concept (four research studies) and for those who are against it (four research studies). Summarize their findings/discussions in about five pages.