Media Analysis paper Content analysis of Super Bowl ads Based on effects theories, communication theories, theories of audiences and political economy, write a research paper that answers the following question: What is the impact of 2019 Super Bowl advertising on society and culture?
1) Introduction: Introduce the main themes you will cover, and summarize the theories you will use to make your analysis. Write a clear thesis statement (in this paper I intend to…”).
2) Do some background research on Super Bowl advertising and basic information about the network that broadcast it (NBC). Include the cost of advertising during the Super Bowl and information about the audience. Research sites are available here: https://johncabalibguides.com/communications
3) View all the 2019 Super Bowls ads on this YouTube Playlist: https://Www.youtube.comtwatch?v=BLKeF-vY3xQ&Iist=PLzNmt6M2q1bj1xUPV_E7b1- Yg7tRRPTw3
4) Make a chart and list the kinds of representations you see (cultural, gender, racial, class, etc.) and the attention grabbing techniques used by the advertisers. You can also note other elements, such visuals and music.
5) After you make your chart, analyze it. Draw some conclusions about patterns of representation and attention techniques.
6) In your paper, formulate an analysis.
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