Develop a targeted marketing plan for your enterprise
market analysis
market environment
Target Marketing
Understand and apply the relevant legal and regulatory requirements associated with your enterprise
Using the business idea identified in the Business Proposal, students are required to research and prepare a formal business plan using the following template.
Completion of this assessment will require you to:
Prepare Legal Plan
Identify and describe various business structures
Understand the differences between business names and trademarks
Consider what a contract is and the types of contracts you may enter into
Understand and meet government regulations, legal responsibilities and other regulatory obligations (including insurances and licences)
Explore a range of intellectual property issues
Examine what a duty of care is
Prepare a Marketing Plan
1.Research and document research to support your business idea or career development
Research and document macro environmental factors appropriate to your business idea
Research and document micro environmental factors appropriate to your business idea
Develop appropriate S.W.O.T. analysis from these macro and micro environmental factors
Develop a marketing strategy for your business idea including:
oidentifying and defining your target markets
oanalysing and documenting your target market customer details
Develop a marketing pricing strategy (note: this is not a pricing policy)
Develop a marketing place/location strategy
Develop a product/service strategy
Develop a promotional strategy