Write a paper on how the marketing manager plans to implement, evaluate, and control (IEC) the marketing plan. This final part of the marketing plan helps ensure that the plan will be a success.
After selecting strategic alternatives, plans should be implemented and put into action. The plan should be evaluated to see if it has achieved its objectives. The final step in the strategic planning process, control, is the alteration of plans, if necessary. A marketing control system ensures that marketing goals are achieved within guidelines.
In this module we recognize the importance of how companies create customer value and build lasting customer relationships by properly implementing, evaluating, and controlling their marketing plans. It is important to recognize that in today’s global economy, it is difficult to find an area of marketing that does not contain at least some international elements. In this module we will focus on some of the considerations that companies face when they market their brands globally. We also examine the concepts of sustainable marketing in meeting the needs of consumers, businesses, and society, through socially and environmentally responsible marketing decisions. We will discover that sustainable marketing actions are not merely the right thing to do; they are also good for business.