According to the reading, smaller independent record labels were able to succeed, and even
thrive, during the post-war era. This led to the development of rock and roll, as these labels took
the lead in experimenting with styles, markets, and tastes. Using two labels mentioned in the
readings as contrasting examples, describe the difficulties that they faced before and after the
Great Depression. Second, discuss the techniques by which they worked to overcome those
difficulties. Third, describe the ways in which each carved a niche in genre and marketing. Use
the following types of information to guide your essay: What artists, genres, geographic or social
tastes defined each label? Were they successful? Where there any specific ideologies or
strategies that they used? What role did the producers play (did they allow the artists freedom,
did they suggest specific songs or stylistic changes)? Who were the important figures?