The product life cycle

    A new product progresses through a sequence of stages from introduction to growth, maturity, and decline. This sequence is known as the product life cycle and is associated with changes in the marketing situation, thus impacting the marketing strategy and the marketing mix. Write a two-page APA-formatted paper, using a minimum of three peer-reviewed references suggesting what ways a company can delay the forces of declining as one of its products moves into the maturity phase of the life cycle.