The situation at hand for Staz surrounding the Super Bowl

Consider the situation at hand for Staz – both their business and what just happened surrounding the Super Bowl – and then determine what you would seek to improve the following year, and then subsequently, into the future…do they keep the partnership or let it expire. Either way (keep the partnership or not) – how should Staz spend their marketing budget (in general, not specifically dollar by dollar) to deliver on their objectives?

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