Read the case and finish the calculation
Perform the following calculations based on data in the case. Upload your calculated answers to Blackboard.
- Calculate the contribution per unit sold and the manufacturers sales price (MSP) that Natureview would
receive in both of the distribution channels discussed in the case. - Calculate the market share of the yogurt industry by channel, size of package and geographic region.
- Calculate the gross profit, sales growth and market share percentage that NatureView could achieve under
each of their three optional strategies.