Visit the website of hospitality or travel company. Think about the company’s target market and brand image it should portray.
ANSWER THE FOLLOWSING QUESTIONS:
1. Provide a description of the company.
2. Does the website make the product tangible for the customer? Yes or No – Explain giving reasons. Also talk about (variability, intangibility, inseparability, perishability) If they are making it tangible or not how are they doing it?
3. Does the company’s website reinforce the brands image? Explain- Why or why not?
4. What suggestions do you have for enhancing the brand image portrayed on its website?