Read “Transferring Innovation across National Borders” and prepare answers to the
following questions:
1. What triggered the new product strategy at Minnesota Biolabs (MB)?
2. What prediction would you make for the success of getting the country general
managers in Europe and Japan to adopt the new product? Explain your prediction.
3. What changes might MB make in its design in order to better promote the transfer
of new products across national borders?
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