Kim and Mauborgne(2004) recommend creating blue oceans—uncontested market spaces where the competition is irrelevant by inventing and capturing new demand, and offering customers a leap in value while also streamlining costs.
Using their framework, critically analyse Turo’s core competencies and weaknesses compared to other key competitors.
Note: You should use statistical evidence and financial key performance indicators (KPI’s) to support your answer where possible.