Personal story – Who are you? Why are you interested in solving this problem? Was there an inciting incident? (refer to Startup Step #2)
Problem story – What is the problem, what are it’s characteristics, and why should others be interested? (refer to Startup Steps #3 & #4)
Customer story – Who experiences this problem? Who is MOST frustrated with current alternatives? (refer to Startup Steps #5)
Competitor story – What current alternatives are used to address the problem (refer to Startup Step #6)?
Solution story – What is your solution and how is it better than alternatives? Can you explain and provide credible evidence that your solution solves your customers’ problem? (may include two slides – refer to Startup Steps #6, #7, #8 & #9)
Overall value proposition – Can you clearly and concisely summarize your value proposition?
Keep in mind that it’s better to show than to tell, so emphasize meaningful illustrative images, keep text on your slides compelling and concise (about 20 words max per slide, 28 point font or bigger), and use the notes section to add enriching descriptions and supportive evidence.
Instructions
Create a 6-slide PowerPoint presentation (7-slides including the title) addressing the six stories/chapters associated with your value proposition narrative. The only permitted deviation from this format is that I’ll allow one extra slide to help you illustrate or demonstrate your solution if that helps you convey your value proposition more effectively (helps most with complicated solutions that require considerable explanation).
Save your PowerPoint file using the naming convention firstnamelastname–Step10.pptx.
Check to verify that your file opens and shows your notes as you expect when viewed in Notes view. At least 50% of your grade will be based on the quality of your notes, so be sure these are clear, well-written, and (most importantly) provide supporting evidence that enhances the credibility of your proposals.