Using Descriptive Statistics In Marketing

Scenario: An oil change company is looking for ways to increase customer flow and revenue for the
business. The company leaders have hired you to the company’s market research consultant.
Using raw data, determine two descriptive statistics regarding the oil change company that can be used to
attract customers.
Write a 525 word paper in which you:
Explain the descriptive statistics determined and their direct use in attracting customers.
Analyze additional information needed to develop a better marketing strategy.
Assess how you would collect this additional information.