Using MIS to change the way your business is ran

You are a top executive in your corporation. After careful consideration, you were
selected to work on a project to use MIS to change the way your business is run. You
will be responsible for researching the practices in your industry, identify the
strengths and weaknesses of the industry, and make an innovative plan to use MIS
to improve on current practices.
The purpose of your research is to a) provide you with an opportunity to learn more
about a specific industry and the current processes used and b) identify opportunities
to use MIS to change how business is run and improve on current business practices.
Your report to management must include the following topics:

1. Milestone 1: History and Background – Develop a one page document
   providing a detailed summary with information about the industry, past and
   present business model/practices, the industry’s strengths and weaknesses.
2. Milestone 2: Target Customer – Develop a one page document addressing the
   following:
   a) Identify the target customer in terms of age, gender, income, location,
   needs…etc.
   b) Have your customers’ needs changed over the years?
   c) Are all their needs fulfilled?
   d) Is there a gap between customers’ needs and market offerings?
3. Milestone 3: Competition & Five Forces Model Analysis – Develop a one page
   document addressing the following:
   a) Who is your competition?
   b) What are your plans to ensure that you are steps ahead of your
   competition and how will you respond to changes in the competitive
   environment?
   c) What are the results of your five forces model analysis?
4. Milestone 4: Survey and Results – Develop and design a survey to help you
   with your project. Be sure to include a copy of your survey questions, sample
   size, summary of results, and recommendations.
5. Milestone 5: Proposed Use of MIS – Develop a one-page document explaining
   how MIS will benefit your industry/corporation. Provide details of the benefits
   and challenges of using MIS in your industry/corporation.
6. Milestone 6: Implications – Develop a one page document identifying and
   describing the implications of the suggested use of MIS on the industry.
7. Milestone 7: Financial Benefits – Develop a one page document addressing
   the following:
   a) What are the costs and financial benefits of using your proposed plan?
   b) Explain the impact on revenue, fixed costs, variable costs, initial
   investment, training, implementation, customer acquisition, customer
   retention, and customer satisfaction.
8. Milestone 8: The Future – Develop a one page document addressing the
   following:
   a) What changes do you foresee in the future of your
   industry/corporation?
   b) How will you respond to changes in technology, processes, competitive