Value Proposition/Customer Value Insights For Adidas Brand

  Go to the internet and research Adidas Brand in-depth. Identify their value proposition and strategies for optimizing,communicating,and delivering customer value. Determine their status on customer service, marketing,and organizational responsiveness and how they create/deliver superior customer value. Apply the Customer Value Funnel (CVF) approach in your analysis. Provide a customer value based analysis of the organization and offer a set of strategic recommendations for management to improve operations. Criteria: 1) quality of your environmental analysis, 2) quality of your strategic analysis, 3) use of value proposition/customer value insights (e.g.,application of CVF), 4) use of research and support materials, 5) organization/writing style,and 6) presentation style and substance.