In this project, you are required to evaluate one of the websites below based on what you learn from this course and your perspective. The evaluation will cover the different aspects of E-Commerce such as business idea, website design, marketing, security … etc.
You will need to analyze the business and provide suggestions to improve the current business situation.
Current e-commerce businesses www.eyewa.com/sa-ar
The following questions require critical thinking to be answered successfully. The answers to these questions will drive the ways of improvement of the current e-commerce business.
- Know the business
What is the business? (your choice)
What is the idea? (the visioning process)
• Introduce the e-commerce business you have chosen.
o Provide an overview of the business idea
• Product and type of services.
o What are the different types of products? Explain
o What kinds of services does the online store provide? [ customer service, exchange and return, delivery, and payment options] Explain
• Business statement.
• Business vision.
• Business objective.
Where is the money?
o What is the company’s business model?
o What is the revenue model? Give a general idea of how the business generates revenues
Who and where is the target audience? Explain demographics, lifestyle, consumption patterns, etc.
Characterize the marketplace.
o Size, growth, demographics, structure, competition
o Research the market and give an idea about each point
Describe the content of the business website
Conduct a SWOT analysis for the business (Explain each point)
o At least three points for each
Develop an e-commerce presence map.
o (For example: website, email … etc.)
o What activities does the company use these platforms for? (E.g. marketing, customer service, news…etc.)