The COVID-19 virus has impacted businesses in many different ways. Marketers are having to rethink how they do certain things; and since the virus and related economic challenges are ongoing, they are having to rethink their approaches on the fly.
Think about the four primary segmentation categories:
Geographic
Demographic
Psychographic
Behavioral
Discuss how the impact of COVID-19 might prompt a marketer to rethink or adapt one or more of these segmentation categories (or if it’s still too soon, something they should watch carefully).