YWCA of The City of New York

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  1. Which company/organization did you select?
  2. Search for the industry your business belongs to using the IBIS World database. Briefly describe the industry. (Consider including information on what services or deliverables do businesses in the industry provide to their customers.)
  3. Based on what you have learned from IBIS about the industry, describe one aspect of the industry’s competitive landscape (key factors to success or competition) Then explain how your business is performing.
  4. Name one competitor and explain why you believe they are a competitor to your business?
  5. Did you encounter any challenges during your research process? Please explain.
    For questions 2-5 please be sure to cite your sources using APA format. For help with APA citation formatting in IBIS World review this FAQ:

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