Select a consumer-products company belonging to the Fortune 500.
Search the Claritas Zip Code Lookup site for a zip code of an area you are familiar with.
Describe how the company’s key product and brand elements fit the needs of the market described.
Evaluate the company’s ability to address this market.
Considering concepts in the course materials, what are your recommendations for how your company can develop marketing strategies for reaching its target market based on the data.