Prompt
You are communications lead at The Lookout, a restaurant chain that has become involved in a public health scandal. Customers have become ill from
eating at several of your locations, where lettuce and spinach were infected with E. coli. The company is implementing strategies to improve restaurant
sanitation, including more thorough training for new and current employees.
Section 1:
Analyze all relevant information, including that from your own research. Begin an essay that explains the problem and your ideas for addressing the situation
thoroughly. What internal and external communication strategies should the company use to keep both customers and clients abreast of the situation? Then
include a sample incident report that could address all relevant components. Explain your choice of wording.
Section 2:
Write 3-4 memo types addressing the situation from different angles. Topics to consider include:
Explain how the problem can be addressed
Explain the progress to date
Respond to inquiries about the situation
Spread information about the result of any lab reports
Section 3:
Write a website page that explains how the company has fixed the situation and is trying to repair its image. Consider the following:
Reassure the public that the problem has been addressed
Emphasize your company’s commitment to health and safety
Spread information about a fre