Description
‘Fashion Carousel’ – a cyclical fashion system which consists of elements such as design and production, retail, media, culture and history, iconic people and places, trends and future forecasts as well as questions about issues such as ethics and sustainability.
Why your topic is relevant to the Fashion System, how its influence manifests in Fashion Marketing and where you see its cyclical nature.
OUTLINE
a) From the literature (academic and fashion sources) about your chosen fashion system topic: history/identity/fashion marketing relevance and influence.
b) From the literature (academic and fashion business sources) about fashion marketing principles and practices: notably regarding specific fashion marketing activities. Your essay should show the application of one of the fashion marketing principles (7Ps).
c) Primary research – from visits (field research, store visits and exhibitions) to collect additional research. You should take your own photographs and use a selection of these in your essay to illustrate your discussion and support your arguments.
SHOULD CONSIDER
• The aims of your essay
• The reason for your choice of topic