As a marcom manager, what do you think are the top three challenges for employing buzz marketing? Is it different for different brands and/or product categories?
This is online discussion.
Please write two pages response to the topic question.
The question is / As a marcom manager, what do you think are the top three challenges for employing buzz marketing? Is it different for different brands and/or product categories?
The related important documents are uploaded :
1) Powerpoint slide for chapter 8 and 12.
and 2) three supplementary readings