Blogs can have an influence on the popularity of a product, both positively and negatively. Organizations can use blogs as a form of Internet advertising to spread the word about their product or service. However, blogs can also do damage to a brand if a blogger posts about having a bad experience with a particular product.
Then search for a blog that discusses a particular brand. identify the blog and answer the following questions
• Does the blogger say positive or negative things about the product or service?
• What was the blogger’s intended message? Did the discussion achieve what was intended?
• Has the blogger’s message caught on? Did the blogger’s message go “viral”, or spread to other media outlets?
• Was there any response or change in policy from the company?