Brand Product Lines and Mix

Refer to Chapter 10, Learning Outcome 3: Product Items, Lines, and Mixes in our MKTG textbao—fr• Specifically study Exhibit 10.1: Campbell’s Product Lines and Product Mix. Notice how the Campbell’s company has multiple product lines spread horizontally (the Width of the Product Mix), and that each line then has various products listed vertically within it
(the Depth of the Product lines).
Construct a similar table for two brands of your choosing in two different “product categories.” Make sure that each brand has at least four product lines In Its product mix and that each product line has at least three product items within the line (so a total of at least twelve Individual product Items)
When I say “product categories; this is not the same as Types of Consumer Products listed In Chapter 10, Learning Outcome 2. For instance, Campbell’s might be primarily categorized as shelf-stable food and beverage, but that would be inherently different from say a quick service restaurant brand even though they still serve food and beverages. And obviously food and beverage is vastly different from automobiles, electronics, furniture, cleaning products, firearms, etc. Essentially, make sure your two brands are not competitors in the same category.
List some of the brand’s major competitors for each product line. Why do you think these brands have so many different product lines and items? Are the different product items easy extensions of an existing product, or a radical innovative and new design? Why do brands choose to extend some products (new flavors, colors, scents, etc.) and come up with radically different innovations for other products? Be sure to properly cite your sources of your information: company websites, actual in-store observation, etc., according to APA guidelines.