Branding in the Age of Social Media (Article)

https://www.linkedin.com/pulse/branding-age-social-media-samantha-mackenzie?trk=public_profile_article_view#:~:text=The%20article%2C%20Branding%20in%20the,their%20consumers%2C%20on%20social%20media.&text=This%20resulted%20in%20new%20ideas,to%20the%20social%20media%20realm.

1. Take the top 3 ideas/concepts you recall from the article.

2. What element of the article resonated with you?

3. Does this align with what you already knew? Is it news to you?

4. What concepts do you agree with? What concepts don’t you agree with?

5. How does this change your perception of marketing? purchasing behavior?

6. Compile your thoughts on these questions — as well as any others you have — and compose a well-written, thought-provoking discussion post.

 

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