Develop a business plan for construction of a new venture of your choice, and if appropriate, you might consider that the plan will have the opportunity to be presented to venture capitalists or financial institutions for funding. All aspects of the proposal therefore, must be addressed as fully as possible. Alternatively, consider that the business plan that you develop could be presented to a senior leader in your organization. Consider what types of information that leader might need to see your plan.
A typical business plan would contain these elements:
1. Company Description
2. Strategic Focus and plan
3. Mission/Vision/Goals
4. Core Competency and Sustainable Competitive Advantage
5. Situation Analysis
6. Market-Product Focus – Marketing and Product Objectives
Target Markets
Points of Difference
Positioning
7. Marketing Program
8. Financial Data and Projections (Past Sales Revenues /Five-Year Projections)”