Campaign on Texting and Driving

Part 3: Two campaign messages will be constructed in two different formats: one 6-panel brochure, and one print ad. Part 4: An extended analysis of
the two messages. All partsDue May 5. In Part 4 you should worry about message success by applying theories, ideas and models from the course.
What do various models and theories predict for these messages and their likely effects on the audience? And why will they work or fail? No e-mail
submissions, please.At the end of the semester submit all four parts of this project in hard copy and in a single folder.Success on the project will be
measured in how well each of these parts are completed, with special emphasis on clearly presented and explained theoretical justifications in part 4.
The final project–including all four parts–should be submitted as a single project with consecutive numbered pages, in a folder or envelope, and with
materials not exceeding an 11 X 8 1/2 format. The paper should be no longer than 13 pages, excluding messages and bibliographies.In addition to all
four parts, the final completed project be certain you include a (1) a bibliography of sources used in documenting the problem and (2) a second
“messages” bibliography that credits sources of all images and text used for your own messages. Do not rely on anonymous online sources. Include
research from authored sources, such as journals or high-quality newspapers. Be extremely careful to credit sources used in putting the project
together. You are obligated to indicate which facts, quotes, slogans, photos, etc. used from other sources. Use a standard in-text/bibliography citation
form for your paper. (For online sources cite author’s name, title of specific article, indicate that it is an online source, and name the sponsoring
organization, and date you accessed the source.

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