I. Introduction
A. History
B. Present Conditions
C. Mission and Objectives
II. External Environmental Analysis (what are the environmental opportunities and
threats in the industry?”
A. Demographic Factors
B. Political Factors
C. Legal Factors
D. Global Factors
E. Economic Factors
F. Social Factors
G. Technology Factors
H. Competition
Instructions:
Present Conditions: discuss the last three years of operations of the company.
External Environmental Analysis
- Discuss 4 topics
- Competition must be one of the topics. (Briefly discuss at least two competitors to the
plain the competitive environment.) - Discuss in terms of opportunities and threats for the INDUSTRY.
Writing/Typing Requirements: - The paper should be typed double-spaced.
- Use topics/subtopics to separate your paper.
- Use good writing style – introductory/ conclusion sentences for paragraphs, complete
sentences, transitions between paragraphs/sections - References – you should have at least 6 references and you should put them at the end of
the paper (use whatever style you like on this as long as the references are complete). Be
sure you indicate in the body of the paper where the references are used.