Do a comparative study of the already existing similar brands in the marketing. They could be local, national, or international. Select from the research systems below and conduct an analysis of the situation.
• Situation Analysis (Example of Situation Analysis here (Links to an external site.))
• SWOT Analysis (Example of SWOT here) (Links to an external site.)
Target audience
Identify your target audience and your call to action.
Campaign steps:
Step 1: Specific action (an apology, a partnership with a charity, an event) that you would like to achieve through your campaign.
• Tactics (will this be in a press release, a social media post, a PSA, on a billboard, on TV)
• Key Messages (what should your target audience take away as the main point)
Step 2: Specific action (an apology, a partnership with a charity, an event) that you would like to achieve through your campaign.