In this report, you will be asked to conduct an assessment on m-commerce opportunities in either (a) a specific country other than the United States (e.g., Canada, the UK, France, Germany, Japan, S. Korea, China, Australia, Brazil, etc.) or (b) a region of the world (e.g., Middle East and North Africa, Sub-Sahara Africa, South America, South East Asia, etc.). In selecting a country or region, you should NOT select one that is economically so underdeveloped that mobile commerce has yet to develop in any meaningful way. M-commerce is a very broad subject. You may want to focus on a specific aspect of m-commerce (e.g., mobile payments, location-based services, mobile retailing, mobile advertising or physical infrastructures). One suggested starting point for this report is a visit to Our Mobile Planet, an on-going market research project commissioned by Google and conducted by Ipsos MediaCT in partnership with the Mobile Marketing Association and the Interactive Advertising Bureau. It provides access to the full set of data through a powerful chart creation tool or the direct download of full country level data files. Businesses can use the data on the site to gain a deeper understanding of the mobile consumer and make data-driven decisions on how to use mobile to help grow their business faster. Afterward, you can search via Google to find lots of info for your business report. Another source of data, particularly on telecommunication is the International Telecommunication Union (ITU). While some reports and databases on this site are for sale (Do NOT Buy), there are plenty of FREE statistical data samples and reports. These free sources are more than adequate for your report. Check this page of the website, for example. The third source of data which I use a lot (just like the two above) is eMarketer articles.
What should be included in the report?
1. Brief introduction to country X with some basic information about the general economy, economic condition and other relevant information (e.g., population, GDP, GDP per capital, growth rate, etc.). Keep this to no more than page.
2. An overview of mobile commerce in country X. Key trends about e-commerce and m-commerce, e.g., internet user and mobile user population, growth rate, mobile device ownership and usage patterns, money being spent on m-commerce activities (e.g., retail sales, advertising spending, infrastructure development). While not all such information are available for country X, you actually can find out a lot more than these at Our Mobile Planet website. Also, do not just simply cite a lot of numbers. Better to also explain what these numbers reveal, e.g., trends (growing fast or slow?), state of development (well developed or lagging?). This and segment (3) below are the main parts of the report; 1.5-2 pages in length will be fine; a bit longer if charts and graphs are included.
3. Mobile commerce development in general or in a specific sector. You are free to look at m-commerce development in general or in a specific area such as retailing, advertising, games and entertainment, physical infrastructures development). Not a repeat of section (2) above but a more detail analysis of how and why m-commerce has developed in a certain way, e.g., what drive the development, what hinder it, what are some of the success stories, etc. This and segment (2) above are the main parts of the report; 2-3 pages in length will be fine. Remember substance matters more than length.
4. Implications for business. Place yourself in the position of an American business (retailer, service or technology provider, manufacturer, etc.) looking at m-commerce development in country X. What opportunities do you see (e.g., in promoting your brand, expanding your market, providing technology and business know-hows, etc.). About 1 page in length will do.
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